A New Era of Elevated Apartment Living Arrives with Skyline Views, Wellness‑Driven Amenities, and Curated Retail Partners
Staff Report//January 22, 2026//
A New Era of Elevated Apartment Living Arrives with Skyline Views, Wellness‑Driven Amenities, and Curated Retail Partners
Staff Report//January 22, 2026//
Charlotte’s residential landscape just gained a significant new landmark. The Seventeen Hundred on East, a highly anticipated luxury apartment community by The Phillips Collective, is now officially open at 1755 Lombardy Circle, bringing one of the city’s most design-forward and amenity-rich living experiences to one of Charlotte’s most established and sought-after residential corridors.
Designed and built to an ultra-high-end standard, Seventeen Hundred on East features all concrete, steel, and masonry construction, delivering a notably quiet, comfortable living environment with a level of durability and acoustic separation rarely found in new multifamily development. With the value of the asset approaching $200 million, Seventeen Hundred on East stands among the most valuable high-end residential developments in the city.
A Legacy‑Driven Development Rooted in Local Stewardship
As a rare family‑owned multifamily developer, The Phillips Collective brings a level of long‑term local stewardship and hands‑on vision uncommon in Charlotte’s rapidly expanding rental market. Seventeen Hundred introduces 295 residences across 57 floorplans—a unique level of variety in the market—paired with a hospitality-inspired amenity collection and a curated lineup of wellness-focused retail partners opening in early 2026.
Arriving at a Pivotal Moment in Charlotte’s Rapid Population Surge
As Charlotte continues to rank among the top 10 fastest‑growing cities in the U.S., adding more than 100 new residents per day and experiencing a nearly 20% population increase over the past decade, demand for elevated, amenity‑driven housing has surged across the metro area. With the region projected to surpass 3 million residents by 2030, Seventeen Hundred on East arrives at a pivotal moment—introducing a design‑forward, wellness‑centered residential option that meets the needs of a rapidly expanding city seeking thoughtful, long‑term livability.
“Seventeen Hundred was designed to raise the bar for what residential living can feel like in Charlotte,” explains Brian Phillips, CEO of The Phillips Collective. “Every detail—from the location, the architecture, to the amenities to the retail mix—was crafted to create a community that feels intentional, elevated, and deeply livable,” added Brittani Phillips, CIO of the Phillips Collective.
Resort-Style Amenities with a Wellness Focus
Seventeen Hundred’s amenity collection spans indoor and outdoor spaces designed for relaxation, productivity, and connection. Highlights include an edgeless rooftop pool with cabanas and daybeds, rooftop outdoor kitchens, private dining rooms with skyline views, firepit lounges, a sky lounge and zen garden, and a dramatic skybridge connecting shared spaces. Wellness offerings include a professional-grade fitness studio, a tranquil yoga studio, a luxury pet spa and patio, and 24 EV charging stations. Residents also enjoy private focus rooms, coworking and conference spaces, a billiard lounge, secure underground parking with storage, and a secure package room.
Curated Ground-Floor Wellness Retail
Seventeen Hundred will be home to several wellness-focused retailers with two opening in February of 2026, including:
The project team behind Seventeen Hundred includes Greystar overseeing management, with interiors curated from Restoration Hardware under design by Loftus Design and The Phillips Collective. Seventeen Hundred is now leasing. For more information, visit seventeenhundredoneast.com
About The Phillips Collective
Phillips Collective is the family office of Brian and Brittani Phillips, investing in innovative technology and real estate ventures across the southeastern United States. With a focus on long‑term value and sustainable growth, the firm manages a diverse portfolio that includes MedShift, an enterprise software company transforming fintech and commerce; The Seventeen Hundred; The Morrison House, an 1889 historic preservation project home to Spaghett; and Light Smart, a first‑of‑its‑kind wearable light‑therapy technology brand. Through strategic partnerships and forward‑thinking investments, The Phillips Collective is committed to shaping the future of the region’s most dynamic markets.