82% of Americans Use AI for Housing Market Information, Realtor.com® Survey Finds 

Listen to this article

The majority of Americans are embracing new tools to navigate the housing market, with 82% using AI for real estate insights, according to a new survey from Realtor.com®. Yet despite these shifts, consumers say real estate agents remain the most trusted and accurate source of information. 

Among AI platforms, ChatGPT (67%) and Gemini (54%) lead the way, with more than half of respondents saying they’re excited about how AI can personalize their search. With high consumer excitement about AI, today, Realtor.com® launched its new AI-powered search experience, which is designed to let people find homes the way they actually talk and type. 

Social media is also a common place for Americans to turn with nearly 90% of them relying on it, with YouTube (73%) and Facebook (57%) being the most used overall. A majority 76% of Gen Z say TikTok is one of their go-to for housing content, more than any other generation. 

“The housing market remains a challenge for both buyers and sellers, and Americans are responding by embracing new ways to get smarter about their decisions,” said Realtor.com® Chief Economist Danielle Hale. “From AI platforms to social media, consumers are expanding where they turn for insights. This shift shows that the future of real estate will be shaped not only by market conditions, but also by how quickly people adopt fresh tools and perspectives to navigate them.” 

When asked which sources make them “smarter” about the market, respondents pointed to real estate agents (62%), followed by AI (61%), traditional media, and social platforms. Agents were also rated the most accurate source of market information, ahead of AI, family and friends, and the news. According to those surveyed, amid all of these information sources, the majority felt that time spent navigating each source for more information about the market was a good use of time.