Luquire George Andrews (LGA), one of the Southeast region’s leading advertising, digital and public relations agencies, is working with Spectrum Properties to help introduce Charlotte’s newest building, 300 South Tryon, a 25-story office tower that is already gaining attention as a premier corporate location.
LGA will be working to showcase the more than 350,000 square feet of premium office space available in the building, which will feature panoramic views, white marble, glazed glass, 10-foot ceilings, and bold exterior lighting that will help make 300 South Tryon a unique fixture on the Charlotte skyline. Other planned amenities include a restaurant, additional retail and an adjacent boutique hotel developed by Kimpton featuring a ceremonial staircase, meeting space, fitness center, signature restaurant and a large indoor/outdoor rooftop bar overlooking BB&T Ballpark and 5-acre Romare Bearden Park.
The office tower will serve as the global headquarters for asset management firm Barings, another LGA client for whom the agency developed a comprehensive rebranding program to support the merger of four MassMutual companies, including Babson Capital Management, earlier in 2016. Barings will occupy the top third of the 300 South Tryon tower when it opens in the summer of 2017.
“300 South Tryon will be unlike any other office space in the Charlotte region, and we’re excited to have an opportunity to help tell that story,” said Barry Finkelstein, senior vice president and associate director of public relations at LGA. “We look forward to not only supporting the building’s leasing activity, but helping establish 300 South Tryon as a vital link between Charlottes’ dynamic Third Ward and the rest of the central business district.”
Luquire George Andrews (LGA) is a Southeast advertising, digital and public relations firms helping leading brands amplify marketplace opportunities. Based in Charlotte for more than 30 years, LGA’s broad range of clients include major regional organizations and global Fortune 500 companies such as American Tire Distributors, Babson Capital Management, BB&T, Belk, Bojangles’, Carolina Panthers, National Gypsum, North Carolina Tourism, PGA of America, Piedmont Natural Gas, RSM and Snyder’s-Lance. For more information visit www.lgaadv.com.