CHARLOTTE – LendingTree has announced it is expanding its “Lend a Hand” campaign through social media and partnering with Make-A-Wish.
In December 2012, LendingTree launched its “Random Acts of Kindness” program where each employee was given $200 along with the task of giving that money to someone in need during the holiday season. Given the success of the program, LendingTree has decided to expand the program. For every social media post tagged with #LTLendAHand reporting an act of kindness, LendingTree will track the hashtag’s activity and donate $1 to help fund children’s wishes through its partnership with Make-A-Wish Central and Western NC.
“We started the holiday giving program to make a direct and immediate impact to people in our community,” said Doug Lebda, founder and CEO of Charlotte-based LendingTree. “We wanted to empower LendingTree employees to help others and realized that with the help of social media, we have the chance to make an even bigger impact. There are so many ways to give back this holiday season and we wanted to acknowledge and support those efforts.”
“Make-A-Wish is proud to partner with Lending Tree on such an impactful and meaningful initiative,” said Amy Brindley, president and CEO of Make-A-Wish Central and Western North Carolina. “When a company engages not only their staff but also their customers, the effect you can have on the children living in our community is empowering. By providing a ‘Random Act of Kindness’, participants have the power to make a positive influence on not just one, but two lives in the community.”
LendingTree provides online information and a marketplace for home and auto loans.