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The housing market is splitting in two: Luxury homes are in high demand while starter homes sit
New Zillow® data reveals that the U.S. housing market is splitting in two. Luxury homes are selling at a faster pace than a year ago, with shrinking supply and growing bidding wars. Starter homes are piling up on the market, sitting longer and drawing price cuts as buyers fail to show up. The pattern mirrors a broader economic divide, with stock […]
Judge dismisses suit accusing Zillow of kickback, racketeering schemes
In the midst of several legal battles over its practices, Zillow has secured a key court victory. Seattle-based U.S. District Judge James Robart on July 27 dismissed a lawsuit against Zillow that said the company violated the Real Estate Settlement Procedures Act and the Racketeer Influenced and Corrupt Organizations Act by allegedly steering homebuyers […]
Zillow’s May Market Report: The housing recovery is back on pause
Home sales and new listings fell behind last-year levels in May as mortgage rates steadily rose, according to the Zillow® May Market Report. New listings have historically peaked in May or June but sellers pulled back this May; new listings ticked down 0.8% month over month, and now stand 4.1% lower than last year. Sales trended up from April, rising 4.8% month over […]
It’s a renter’s market: 2 in 5 listings come with a deal this spring
39.8% of rentals on Zillow offered concessions this spring — up 5 percentage points from a year ago, according to a new Zillow analysis. Incentives are most common in Denver (68.3%), Charlotte (66.6%) and Dallas (64.2%). The share of listings offering concessions has more than doubled since before the pandemic. This spring has something extra for renters: […]
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Zillow report: Agents want tech that saves brainpower
Real estate agents know that time is money, yet they would sacrifice both for technology that saves them mental energy instead. According to Zillow‘s 2026 Agent Trends Survey, ease of use is agents’ top priority when choosing new tech tools, above both cost and time savings. Despite agents reporting they prioritize an easy-to-use platform, nearly all agents […]
The McMansion era is over: How American homes have changed in 20 years
When Zillow® launched 20 years ago, the ultimate American home was big, beige and built to impress. In 2026, for-sale listings show that buyers want something very different: homes that feel personal, flexible and designed for real life. “Two decades of Zillow data reveal a clear cultural shift,” said Amanda Pendleton, Zillow’s home trends expert. “American homes ha[...]
Zillow report: Online research now shapes how most agent relationships begin
How buyers and sellers choose a real estate agent has shifted meaningfully over the past several years, and it’s reshaping what it takes to win business. According to Zillow’s 2025 Consumer Housing Trends Report for Agents, 36% of sellers now find their agents through online channels, more than double the 15% share in 2018. Among buyers, […]
Zillow Zeitgeist 2025: How America searched for homes this year
Lifestyle over luxury: That’s the defining theme of Americans’ home-search behavior in 2025. The insight comes from the 2025 Zillow ZeitgeistSM, an annual review of how Americans searched for homes. This year’s search trends find home shoppers gravitating toward adaptable spaces and attainable comforts. Search behavior in 2025 shifted away from square footage and high-end fe[...]
Hidden homeownership costs climb to nearly $16K
Zillow and Thumbtack find hidden homeownership costs now total $15,979 per year, outpacing income growth and squeezing affordability.
Zillow predicts bold, resilient 2026 home trends
Zillow’s 2026 Home Trends Report spotlights bold color, cozy reading nooks, resilient features and sustainable upgrades shaping next year’s homes.
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Zillow’s real-time affordability tool helps shoppers quickly find homes within their budget
Home shoppers now have a way to instantly understand if a home on Zillow fits within their budget. BuyAbility is an affordability tool from Zillow Home Loans that gives buyers a real-time, personalized estimate of the home price and monthly payment they can afford, and their likelihood of qualifying for a loan. Instead of wasting time on […]
New Zillow Home Loans tool addresses home buyers’ biggest concern: affordability
Zillow Home Loans is introducing BuyAbility, a new tool that addresses one of the biggest considerations buyers face today: understanding what they can afford. Only offered on Zillow, BuyAbility gives buyers a personalized, real-time estimate of the home price and monthly payment that fits within their budget, and then gives insight into the likelihood of qualifying […]
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