North American Properties’ strong leasing momentum continues at Birkdale Village 

North American Properties (NAP) announced five new retailers are planting flags at Birkdale Village, including Anthropologie, Evereve, Lilly Pulitzer, Monkee’s and Southern Tide. These new additions come as part of NAP and Nuveen Real Estate’s strategy to restore the 20-year-old mixed-use destination’s regional prominence. This year, the joint venture partners are on track to celebrate 17 new tenant openings, legacy brand relocations/expansions and storefront remodels. 

“Our goal from the onset of this redevelopment project has been to create an environment that guests love and want to return to – that starts with striking the right balance of shopping and dining options, a sweet spot we’re very close to hitting,” said Adam Schwegman, partner and executive vice president of leasing at NAP. “The increase we’re seeing in foot traffic and tenant sales is proving the modernized guest experience we’ve curated at Birkdale is working. We currently have so much demand from prospective retailers and restaurants that we’re nearly out of space.” 

More information about the latest leases to be signed at Birkdale Village is below: 

Anthropologie – Anthropologie, the American lifestyle brand known for its unique in-store shopping experience, is slated to open its third Charlotte-area location at Birkdale Village. The brand boasts an elevated mix of exclusive in-house designed product and best-in-market partners across a multitude of categories including apparel, shoes, accessories, beauty, home décor, furniture, and bridal. 

Evereve – Recognized for its personalized styling experience and outstanding customer service, Evereve is one of the fastest-growing women’s fashion retailers in the country. Its carefully curated product selection includes a mix of on-trend pieces from labels like Citizens of Humanity and Michael Stars. The Birkdale Village location will be the second in North Carolina. 

Lilly Pulitzer – The team behind this iconic fashion brand is excited to bring its authentic Palm Beach roots paired with hand-painted prints, happy custom colors, and sunny state of mind to Birkdale Village, which will be home to one of two Lilly stores in the Charlotte area. 

Monkee’s – Huntersville local Kim Dawsey will own and operate Monkee’s of Lake Norman at Birkdale Village, the 14th North Carolina location for the Tar Heel State-headquartered franchise. The boutique, known for its always-in-style, upscale designer fashion, will offer an exceptional collection of ladies shoes, clothing, and accessories. 

Southern Tide – Founded in 2006, Southern Tide is a clothing brand that designs high-quality, coastal apparel for men, women, and children. Inspired by the ocean, the brand is known for its attention to detail, commitment to craftsmanship and passion for creating feel-good, lasting memories. Southern Tide at Birkdale Village is first-to-market. 

These concepts join many others still to come along the Parkway, like bartaco, Drybar, Foxcroft Wine Co., The Cheesecake Factory and The Good Wurst Co. Additionally, NAP has signed a 10-year lease renewal with Victoria’s Secret, which is relocating to the former Loft space. Since taking over leasing responsibilities at Birkdale Village in November 2020, NAP has completed 35 transactions.