Starkey Mortgage unveils rebrand to Certainty Home Loans

WR Starkey Mortgage has announced it has officially renamed the company Certainty Home Loans. Since 2000, Starkey Mortgage has provided exceptional, individualized service and maintained supportive, lasting relationships with borrowers, Realtors, and builders. With the rebrand, Certainty Home Loans puts the company’s core strength front and center, ensuring confidence, and delivering on time closings.

“The rebrand to Certainty Home Loans marks our commitment to investing in our future. We are better positioning ourselves and in doing so, planning for continued growth. Our industry is rapidly changing with regulations, digital mortgages and the fundamental shift in the profile of the mortgage customer; the rebrand ensures we continue to create personal, meaningful and relevant connections with customers, employees, builders, Realtors and other referral sources,” said Jim Clapp, President and CFO of Starkey Mortgage.

The launch of Certainty Home Loans is the culmination of an extensive brand strategy with the Atlanta-based agency, Chemistry. The brand strategy included interviews with employees, customers, and business associates to uncover a positive and relevant brand connection with key stakeholders. The rebranding strategy focuses on the expertise, transparency and customer service that Starkey Mortgage has counted on for nearly 20 years. The rollout includes a new customer centric website, social media and email campaigns, and traditional and digital media buys.

“The rebrand allows us to put our core strength front and center – closing loans confidently on time with the terms and time frame our customers expect,” said Jim Anderson, chief marketing officer for Starkey Mortgage. “Certainty Home Loans takes our team’s personal approach to each and every loan and brings it to life by focusing on our ability to approach every client with unrelenting care, unprecedented expertise and excitement and hope for our customer’s future.”