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Home / Inside Tract / Research-backed ways to boost renter engagement with Google Business Profiles  (access required)

Research-backed ways to boost renter engagement with Google Business Profiles  (access required)

By: Jon Leckie  Leveraging Google Business Profiles (GBP) is a key differentiator in increasing the impressions and actions of potential renters.  For properties with all fields populated on GBPs, impressions increased by 67 percent and actions increased by 112 percent.  Images yielded the biggest results, delivering 50 percent more impressions and 84 percent more actions ...

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