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Home / Columnists / Ennico / ENNICO: A Laughing Jury Never Convicts: Part 2 of 2 (access required)

ENNICO: A Laughing Jury Never Convicts: Part 2 of 2 (access required)

These days, we live in a world of infotainment, marketainment and edutainment. It isn't enough anymore to just give out information. Your listeners need to have their emotions manipulated -- to laugh, cry or get angry -- even though you're talking about recent developments in sales taxation. It isn't enough anymore to just sell something. Your customers ...

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