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Optimist Hall Announces Two New Food Hall Tenants

Argentinian empanada shop and organic juice bar add diversity and depth to the list of food options

White Point Partners and Atlanta-based Paces Properties are pleased to announce two new food tenants joining the Optimist Hall line-up – Felix’s Empanadas, an authentic Argentinian food truck opening its first brick-and-mortar, and Village Juice Company, an organic raw juice and clean food stall. The newest additions join an exciting roster of food & beverage options in the Optimist Hall development, slated to open in early summer 2019.

“We’re thrilled these two new concepts are joining a diverse group of food hall tenants. Our mission is to create a community gathering space centered around the best of Charlotte’s food scene in one place, and Village Juice Company and Felix’s Empanadas help achieve this by bringing two unique perspectives to our line-up,” says Erik Johnson of White Point Partners. “We’re excited to provide these two North Carolina-based companies with a new home in Optimist Hall.”

Felix’s Empanadas

CONCEPT: Felix’s Empanadas is an authentic Argentinian empandada concept from Chef Felix Godward. Currently a beloved food truck in Charlotte, Felix’s location in Optimist Hall will be its first brick-and-mortar location serving sweet and savory empanadas and traditional dishes such as entraña (skirt steak with chimichurri) and milanesas (breaded and fried cuts of chicken, pork, and steak). Having grown up visiting his family in Argentina and learning traditional recipes in his father’s restaurant, Chef Godward has dedicated his career to perfecting the art of the empanada.

STATS: 323 SF Market Stall

QUOTE: “Optimist Hall is the perfect place to bring my vision to a permanent location in Charlotte,” says Chef Felix Godward. “We’re committed to providing creative and quality dishes, responsibly-sourced ingredients, and hand-crafted pastries, and we’re excited to have a place to share that vision with Charlotte.”


SOCIAL: @felixempanadas

Village Juice Co.

ABOUT: Village Juice Co. is a cold pressed juice company and quick-serve concept focused on local, organic, and plant-based food. Free of artificial flavors (and Mother Earth-approved), Village Juice Co. is committed to providing convenient and affordable juices, smoothies, gourmet salads and grain bowls, toasts, and more. This is the third North Carolina location of the Winston Salem-based company, whose aesthetic is bright and fresh, with pops of color and greenery.

STATS: 500 SF Market Stall

QUOTE: “Optimist Hall is soon to be the gathering place of Charlotte for locals and visitors alike, and we are so excited to bring healthy eating that tastes amazing to the hall,” says Owner Brittany Cohen. “Everything on our menu will be pressed, squeezed, ground, chopped, and crafted in-house with the best locally-sourced ingredients from local farmers. We are excited to share Village juice at Optimist Hall and build a healthier, happier community.”


SOCIAL: @villagejuiceclt


@optimisthallclt | #optimisthall

With rolling openings beginning in early summer 2019 in Charlotte, NC, Optimist Hall is a 147,000 SF redevelopment of a former gingham mill that will feature a food hall complemented by retail, restaurants, and the Duke Energy Innovation Center. Located in the Optimist Park neighborhood between Uptown and NoDa, the development by Charlotte-based White Point Partners and Atlanta-based Paces Properties has transformed a turn-of-the-century textile mill into one of the most unique projects in the Charlotte metropolitan area. The redevelopment retains many of the property’s original 120+ year old elements including hardwood floors, soaring 14+ foot ceilings, and brick and beam interiors with true industrial character.

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