CREW Charlotte asks Queen City businesses to turn on the pink

Commercial Real Estate Women (CREW) Charlotte is gearing up for its Annual Queen City in Pink Campaign by asking all Charlotte area businesses and buildings to participate.  Last year, 221 companies answered the call in a variety of ways ranging from pink lights and fountains to banners, bows and decals.  This year’s goal is 300 participants.

NASCAR superstar Jimmie Johnson joins representatives from Blue Cross Blue Shield of North Carolina, dozens of breast cancer survivors along with former Carolina Panther DeAngelo Williams and NASCAR drivers Chris Buescher and Kaz Grala paint pit wall pink at Charlotte Motor Speedway in Concord, NC. (HHP/Harold Hinson)

“CREW Charlotte has been the driving force behind Queen City in Pink for almost 10 years,” said Mary Sullivan, co-chair of the campaign.  “Using a very visible asset – Real Estate – our goal is to encourage women to get mammograms for early detection and show support for those affected by breast cancer.”

Some of the more creative executions to date include:

• pinking the fountain at Romare Bearden Park Uptown
• placing a banner on the side of the Office Environments building near Carowinds
• painting a sea of ribbons across the windows of Little’s offices near Tyvola & I-77
• all Charlotte BB&T branches will go pink with window clings

A timely activation and new participant to the Queen City in Pink campaign this year is Charlotte Motor Speedway who painted the pit road wall pink for this weekend’s Bank of America ROVAL 400 and Drive for the Cure 200 presented by Blue Cross Blue Shield of North Carolina.  They will leave it pink throughout October for Breast Cancer Awareness Month.

“One of our audacious goals is to pink up the Charlotte skyline and to do that, we need more office buildings and hotels to jump on our pink bandwagon,” said Patty Drummond, CREW’s executive director. “We would love to hear from property managers and building owners who can help make that happen.”

Sree Hotel’s Springhill Suites by Marriott, located Uptown next door to the Spectrum Center, is QCIP’s first official participating hotel this year.  They will use their external LED lighting system to turn on the pink.

There is no cost to participate.  To register your location, download the form at www.crewcharlotte.org/queen-city-in-pink, then document your pink creativity and show it off on social media. Instagram (@Crew.Charlotte) #QCIP Twitter (@CREWClt)

Founded in 1990, CREW Charlotte’s core purpose is to influence the success of the commercial real estate industry by advancing the achievements of women through networking, recognition and leadership.