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Home / Columnists / INVESTORS’ CORNER: How to sell your product, not your soul (access required)

INVESTORS’ CORNER: How to sell your product, not your soul (access required)

The profession of sales has a bad reputation. Consider the stereotypes: *Slick used-car salesmen. *Get-rich-quick gurus with fancy houses and cars. *Multi-level marketing recruiters with the next best thing. *Time-share sales person who sticks to you like chewing gum on your shoe. Because of this reputation, sales situations make many of us guarded and skeptical.  When confronted with the bad sales ...

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