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A study in pink: CREW Charlotte goes rose for breast cancer



CHARLOTTE – The Queen City already has its Pink Building – the Arlington Condominiums tower in South End.

But the Commercial Real Estate Women Charlotte chapter wants more.

Known by the acronym CREW, the group will hold its sixth annual Queen City in Pink campaign, which encourages local businesses to turn their buildings and surroundings pink from Sept. 27-Oct. 5, as a kickoff to October’s observation of Breast Cancer Awareness Month. The color choice comes from the pink ribbons worn by breast cancer awareness supporters.

In partnership with Susan G. Komen Charlotte and the National Breast Cancer Foundation, QCIP is designed to raise awareness and to honor those who have been affected by or lost their lives to the disease.

CREW Charlotte’s QCIP initiative asks the owners and tenants of Charlotte properties to illuminate their buildings with pink lighting, temporarily turn fountains pink with dye or lighting, or decorate properties with other displays of pink including ribbons, banners and flags.

For more about the Queen City in Pink effort, please visit

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