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Family Dollar joins forces with Texas marketing company

A day after turning down a buyout offer, Family Dollar Stores said today it has aligned itself with Fort Worth, Texas-based Marketing Management to grow its private-brand business.

Under the deal, MMI will help Family Dollar with private-brand sourcing, product development, category analytics, assortment strategy, quality assurance and customer insights.

“Enhancing our private-brand assortment to drive margin improvement and customer loyalty is a key strategic initiative for Family Dollar,” Don Hamblen, Family Dollar senior vice president of customer marketing, said in a statement. “A compelling assortment of private-brand merchandise gives our value-conscious customer more choices at lower prices without lower standards. Our alignment with MMI will help ensure our assortment is focused on quality and value across all our consumables departments.”

Through MMI’s relationships with more than 600 manufacturers of private-brand products, Family Dollar said it aims to grow its private-brand products.

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