By Tara Ramsey
As the YMCA markets itself as ‘the Y,” the YMCA of Greater Charlotte says the re-branding will not affect its bottom line, even though existing letterhead, business cards and other things bearing the old logo will need to be replaced.
“We will work it in within our budget,” YMCA of Greater Charlotte spokeswoman Molly Thompson said. “We are very good stewards of our funds.”
She said the YMCA has known the change was coming and will change its letterhead as supplies deplete and update signs when they need to be repaired or replaced.
The Chicago-based organization announced this week that it is adopting the new brand, although it is not legally changing its name.
Enter your email address/USER ID and password in the fields above to gain access to the subscriber content on this site.
Your subscription includes one set of login credentials for your exclusive use. Security features have been integrated on this site: If someone signs in with your credentials while you are logged in, the site will automatically close your ongoing login and you will lose access at that time. To inquire about group subscriptions for your organization, contact Joann Griffin.
Already a paid subscriber but not registered for online access yet? Click Here to register.
Forgot password or User ID?