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Charlotte-area real estate agents say customized 
urls are helping sales (access required)

By Scott Baughman
Published: August 5,2011

In an effort to keep potential buyers from tuning out, some Charlotte-area real estate agents are encouraging them to log on — to custom street-address-based websites for individual listings. The basic marketing plan goes like this: Reserve a .com or .info domain name for a website devoted to one property using the home’s address, such [...]


Agents crack QR code for selling (access required)

By Scott Baughman
Published: August 3,2011

Even though sign riders with customized websites for listings are growing in popularity with Charlotte real estate agents, they might be giving way to another trend. On “for sale” signs, some Charlotte-area agents are using Quick Recognition, or QR, codes, a black-and-white collection of dots and squares that can be photographed with a smart phone [...]