Quantcast


Have niche, will target (access required)

By Tara Ramsey, staff writer
Published: November 26,2011

Just like in any business, Raphael Goldstein needed to build his clientele when he became a real estate agent 12 years ago. So, the Venezuela native decided to reach out to a niche group, one that he was familiar with: Latinos. At night, he’d thumb through the phone book, looking for Latino-sounding last names. “I [...]