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App-etite: Frustrations with clients going to other websites led to customized app (access required)

By Scott Baughman, staff writer
Published: January 30,2012

Lisa Archer was tired of losing clients – and potential sales – to some random agent at Realtor.com or other websites. So the Charlotte-area Keller Williams franchisee made her own app for iPhone, iPad and Android. “It was one of the best decisions I’ve ever made,” Archer said.


Scan plan: Agents and homebuilders become QR curious (access required)

By Scott Baughman, staff writer
Published: November 29,2011

Tech Land follows the way technology is changing real estate, development and construction. It’s 1 p.m. on an average Wednesday, and Tamara Lynch of Charlotte-based M/I Homes is holding an average ad for some properties in the city. But one thing about it is different than ads of yesteryear: a small collection of black-and-white squares [...]