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As seen on TV: Charlotte companies are in DIY showbiz (access required)

Television networks devoted to all things real estate and home improvement are pumping out new shows in less time than it takes to drive to the neighborhood Lowe’s or Home Depot. But what’s in it for all the businesses that volunteer their time and materials to make this peculiar brand of TV work? At least four business people in Charlotte can provide varied answers to that question. Their experiences ranged from not-so-good to stellar, with stops in between. But, as a testament to the powerful allure of showbiz, all said they would do it again.

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