National Gypsum sponsors DIY Network’s Blog Cabin

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Charlotte-based National Gypsum, a building products manufacturer, will sponsor DIY Network’s Blog Cabin 2013 and will use the sponsorship to launch a campaign for the company’s new product line.

At the INTEX Construction Expo in San Antonio, National Gypsum will introduce an advertising campaign.

Blog Cabin is a TV series in its seventh season and will run from July 29-Sept. 17. The series allows viewers and fans to design the 2013 Blog Cabin through voting on design elements like amenities, colors and fixtures. The winner of a sweepstakes on the show gets to keep the completed cabin, which will be a vacation home on North Carolina’s Crystal Coast, an 85-mile stretch of the southern Outer Banks.

In addition to voting on renovation features for the home at www.DIYNetwork.com/BlogCabin, viewers can also enter another contest to win a duplicate set of the amenities chosen for the renovation of the Blog Cabin.

National Gypsum makes building products such as Gold Bond gypsum board, ProForm drywall finishing products and PermaBase cement board products.

Bennett can be reached at (704) 247-2911, [email protected]or on Twitter at @AbbieRBennett.