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Real estate agents are people, too (access required)

Advertising is a trial-and-error kind of business. Just ask the geniuses who came up with New Coke. The McDevitt Agency has found itself revising an ad 
campaign on display at 
Overstreet Mall. A few months ago, the realty company displayed a billboard that showed agents standing around and talking on the phone. As actual human interactions take place less ...

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