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Home / Features / TechLand / App-etite: Frustrations with clients going to other websites led to customized app (access required)

App-etite: Frustrations with clients going to other websites led to customized app (access required)

Lisa Archer was tired of losing clients – and potential sales – to some random agent at Realtor.com or other websites. So the Charlotte-area Keller Williams franchisee made her own app for iPhone, iPad and Android. “It was one of the best decisions I’ve ever made,” Archer said.

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