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Have niche, will target
Real estate agents are marketing to gays and Latinos to gain an edge. But is it legal?
Just like in any business, Raphael Goldstein needed to build his clientele when he became a real estate agent 12 years ago. So, the Venezuela native decided to reach out to a niche group, one that he was familiar with: Latinos. At night, he’d thumb through the phone book, looking for Latino-sounding last names. “I would just open ...