Energy- and relaxation-drink maker Bebida Beverage Co. today said it has entered into a partnership with Ki Sales Inc. to help get its products into major retail chains.
Statesville-based Bebida — or BeBevCo, as it’s also known — said KSI has relationships with large retailers, such as Target, Walgreens, CVS, Wal-Mart and Hudson News, among others.
“We are extremely excited to have the team from KSI working with us to introduce our product lines, including Potencia Blast Energy Shots, which target the Latin market, as well as our rapidly growing brand, Koma Unwind Chillaxation shot and drinks,” Brian Weber, BeBevCo CEO, said.
“The addition of KSI will allow the existing BeBevCo sales team the ability to stay more focused in dealing with beverage and merchandise distributors,” he said. “It is our desire to get our products into large national and regional markets in a big way. We believe KSI can get us there.”
The relaxation-drink industry is expected to expand from $500 million annual sales to more than $1.2 billion in the next four to five years, Daisy Ramirez, BeBevCo chief operating officer, said.