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Home / Meckcetera / A marketing idea as hot as a June afternoon (access required)

A marketing idea as hot as a June afternoon (access required)

Companies have long used giveaways to promote their business. This week, Grocery chain Bi-Lo planned to give away something that a lot of people would love to get their hands on: free gasoline. But on closer examination, the Mauldin, S.C.-based company's giveaway didn't sound too enticing. According to a press release, Bi-Lo said it was giving away 20 ...

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