Quantcast
Home / Columnists / ‘The basics’ no longer apply in sales (access required)

‘The basics’ no longer apply in sales (access required)

"Let's get back to the basics" is arguably the single dumbest phrase in sales. (Not to be confused with the angriest phrase in sales: "We're changing the comp plan.") When a manager or a leader says "Let get back to the basics," what he or she is really saying is "I have nothing new to say." ...

Leave a Reply

Your email address will not be published. Required fields are marked *

*

 

%d bloggers like this: