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Fitness website launched at UNCC goes commercial

A project that started as a health and fitness website site at the University of North Carolina at Charlotte is now a stand-alone commercial venture.

According to a UNCC press release, 411Fit will serve as an exercise and journaling website and help simplify the design and management of wellness programs for companies, health care professionals and organizations.

The Mecklenburg Times first reported on 411Fit in 2008, when the nonprofit was the runner-up in the service and retail category in UNCC’s Five Ventures Business Plan Competition. Hosted by the Charlotte Research Institute, the annual event focuses on early stage, high-growth businesses.

At the time, David Wood, one of 411Fit’s founders and a Web developer at UNCC’S College of Computing and Informatics, was working on expanding the site to other colleges and universities around the Southeast.

Since 2009, developers have worked with eight universities to refine the technology, including the University of North Carolina at Chapel Hill, and more than 30,000 people registered to use the site, which offers journaling and social networking that enables users to connect with personal trainers, dietitians and other experts. The site also helps business and institutions by providing a platform and framework to run health and fitness programs for their employees and staff members, according to the press release.

Terry Montgomery is president and CEO of 411Fit.

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