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Tree.com names chief marketing officer

Tree.com said Gabriel Dalporto will be the company’s chief marketing officer.

The Charlotte-based company said Dalporto will lead all marketing activities, including brand strategy, online and offline advertising, social media and public relations.

Dalporto was most recently chief marketing and strategy officer of online brokerage Zecco Holdings. Prior to joining Zecco in 2007, Dalporto was vice president of e-marketing and customer development at E Trade Financial.

Tree.com is the parent company of LendingTree and Home Loan Center.

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