Charlotte-based LendingTree said it has launched a second-generation loan marketplace, LoanExplorer.
LoanExplorer is an all-in-one mortgage pricing solution designed specifically for consumers, lenders and publishers, the company said.
With LoanExplorer, consumers can access a “real-time, informative mortgage shopping experience” by anonymously comparing loan product details, costs and rates based on their individual financial situation, the company said in a press release. Borrowers can then connect with lenders electronically or over the phone.
“Media is becoming personal,” Doug Lebda, CEO of LendingTree, said in a statement. “We are committed to advertising that is more relevant to our core consumers and offers better distribution of our lender partner’s products. Borrowers today are seeking a personalized loan shopping experience. LoanExplorer loan marketplace accomplishes this, putting control of the mortgage shopping process in consumers’ hands while providing lenders and media partners with improved results.”