Charlotte-based UniversalBusinessListing said Monday it is partnering with Canadian company Locationary to manage and distribute business profile data free to online and mobile directory publishers.
The platform consists of 22 million enhanced business listings that publishers can access online.
The partnership will also enable businesses to provide more detailed and up-to-date information to potential customers who are searching online, the companies said.
“There is a clear need for a centralized place where a business can cut through the increasingly complex task of managing its online business identity across search engines, online Yellow Pages, mobile devices and social networks,” UBL CEO Doyal Bryant said in a statement. “Our partnership with Locationary allows businesses to quickly and easily update their business information and at the same time provides the enhanced and up-to-date data that is important to search engines and online directory publishers.”
Under the agreement, UBL will provide a user dashboard for businesses to build and update their profiles, while Locationary will provide the data access and distribution platform for publishers.