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Name Dynamics launches online reputation monitor

UniversalBusinessListing.org, a service of Charlotte-based online communications company Name Dynamics Inc., said it has launched LocationMonitor.com, which tracks online reviews, company mentions and ratings so business owners can monitor and manage their online reputation.

“It is increasingly essential for businesses to stay alert to the online buzz about them,” said Chris Travers, president of UniversalBusinessListing.org. “Social and review sites are growing in number, making them harder to track. At the same time they are becoming more influential.”

LocationMonitor.com’s dashboard offers an “overview” page for an at-a-glance look at a company’s Web presence, including a star rating based on the number of positive and negative mentions. Another section, “The Social Hub,” tracks mentions of the company on social networks.

The service isn’t free, though. It costs $19.95 a month.

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