Charlotte firm turns to fancy cars, models to sell houses

Charlotte firm turns to fancy cars, models to sell houses (access required)

Frank Arooji was about halfway through the multimillion-dollar project when he started having serious misgivings. "I thought, ‘Why did I do it?'" said Arooji, co-owner of Matthews-based Persis-Nova Builders, which builds custom homes throughout the Carolinas. Arooji and his partner, Eddie Mowlavi, had earned a spot as one of the builders for the 2008 HomeArama, Charlotte's annual ...

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