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Energy drink startups have unrefreshing experience (access required)

Charlotte-area companies find it tough to land shelf space

For nearly seven years Tyler Benedict managed to keep Burn Energy Drink afloat. The former competitive off-road bicycle racer launched the company in 2002, targeting fellow athletes with the promise of "25 percent more caffeine than its competitors." Based out of Greensboro and bottled in Mooresville, Burn slowly grew, and at its peak it was in ...

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