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Charlotte YMCA: Brand change won’t hurt bottom line (access required)

By Tara Ramsey As the YMCA markets itself as ‘the Y,” the YMCA of Greater Charlotte says the re-branding will not affect its bottom line, even though existing letterhead, business cards and other things bearing the old logo will need to be replaced. “We will work it in within our budget,” YMCA of Greater Charlotte spokeswoman Molly Thompson said. “We are very good stewards of our funds.” She said the YMCA has known the change was coming and will change its letterhead as supplies deplete and update signs when they need to be repaired or replaced. The Chicago-based organization announced this week that it is adopting the new brand, although it is not legally changing its name.

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