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North Carolina nightclubs invest in reality-star power (access required)

By Sam Boykin Snooki, the diminutive, booze-swilling, pumpkin-colored cast member of MTV’s “Jersey Shore,” will be milking her 15 minutes of fame next week when she makes an appearance at Whisky River at Uptown’s EpiCentre. “Jersey Shore,” a reality show featuring a group of self-professed “Guidos” and “Guidettes” partying, fighting and sun-tanning at a beach house on the New Jersey Shore, has become a pop culture phenomenon. Nicole “Snooki” Polizzi is one of its standout personalities, thanks in large part to her outrageous, partying behavior. A growing number of clubs are shelling out big bucks to book the latest Snooki or whatever other pseudo-celebrity happens to be hot at the moment. The cost includes paying for splashy ads to hype the appearances. But they aren’t always moneymaking propositions, and they don’t guarantee success.

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