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If you build it, will they click? There are many things to consider when developing a business website
By Caitlin Coakley Building a business website is more than just buying a domain and filling it with some words and photos about the company. In an environment where Google is the new Yellow Pages, “having a website is as important as having a business license,” according to Eric Johnson, president of the Charlotte-based web development company Eleven Inc. “Even if you’re just a basic business, with a storefront, and you don’t plan on selling anything online, you still have to have a website to let customers know you exist,” he said. Whether you’re enlisting the help of a friend or relative for free, building a site yourself through companies like GoDaddy.com for a few hundred dollars, or investing $1,000 or more in your site by turning to professional web development companies like Johnson’s, here are some guidelines for making your online presence an effective one.