Learning the Ropes: The message gets lost if you’re a mess

By Bea Quirk It seems business owners are constantly being given advice on how to perfect their messages and grab people’s attention with what they are saying about their companies. But they often forget it’s not just what they say that’s important. What they look like and how they act also create that all-important first impression. “Like it or not, first impressions count – people make judgments about you,” observed Savannah Shaw, an etiquette and protocol consultant in Charlotte. “The benefits are huge for presenting yourself in the best light. There’s no excuse not to.”

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