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Chamber boosting Charlotte with explosive new theme (access required)

By Hannah Mitchell Because countless words haven’t yet convinced some outsiders that Charlotte is more than just a buttoned-down banking town, the local Chamber of Commerce is deploying a new weapon: a single loud syllable. To boost the city’s profile and to make it easier for businesses to get information about the city, the chamber is updating its economic-development marketing materials, including brochures, business cards and Web site pages, to reflect a new “BOOMCharlotte” theme. Intended to portray Charlotte as an up-and-coming city brimming with business activity, the new materials use a bold blue-and-white illustration and the catchy theme to help the city stand out from competitors.

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