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As recession wanes, chains betting on breakfast breakout
By Caitlin Coakley The day the Kenilworth Commons Subway started serving breakfast, its doors opened at 7 a.m. By 8:30, the store hadn’t sold a single one of its new breakfast sandwiches. Nor a single cup of the Seattle’s Best coffee. In fact, the first 90 minutes drew no customers at all. “I’m not really surprised,” Tyler Alfrey, the store manager, said last Thursday morning, his store’s first as a breakfast outlet. “I don’t think many people really know about it yet. It will probably pick up as we start advertising, and as people come in for lunch and see that we also have breakfast now.”