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Untangling the Language: The vague and the verbose risk losses and lamentations
By Hannah Mitchell CHARLOTTE – Warren & Associates, a Charlotte real estate consulting firm, has lost some jobs simply because it didn’t clearly tell clients what it would do for them. Though the firm helps some of the region’s biggest players with market analysis, economic development and planning needs — customers include the city of Charlotte and Bank of America Community Development Banking — its written proposals sometimes would fall short. “We sent a proposal for a town plan, and did not get the work because our description of the design element was weak,” said the firm’s owner, Frank Warren. “The client said the scope of work was too vague, and it was unclear what they would actually receive as the end product.”