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Home / News / A fighting chance: Bruised in their bouts, promoters put on suits, bet on kicks and punches to deliver crowds and profits (access required)

A fighting chance: Bruised in their bouts, promoters put on suits, bet on kicks and punches to deliver crowds and profits (access required)

By Sam Boykin It is a summer night in 2008, and Kenny Letts is in a locker room, minutes away from getting a business idea, then being knocked unconscious. For 18 months Letts has been training hard, putting in the hours, sacrificing both sweat and blood. He’s pushing 40, and has trimmed down from a flabby 240 pounds to a fit and solid 195. During the week Letts wears a suit and tie and sells employee-benefit and corporate-retirement plans. But not on this night.

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