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To market, to market: Creative advertising pays off in catching consumers’ attention (access required)

By Sam Boykin CHARLOTTE — In a culture where people are inundated with advertisements, it can be difficult for a company to stand out and grab the consumer’s attention. For most folks, the multitude of radio, newspaper and TV ads, billboards, flyers and Internet pop-ups is just the buzzing background noise of modern life. So what’s a company to do to get a little customer love? How about hire a guy to wear a pink pig outfit and jump around outside your establishment? It’s a tactic The Rib Palace employed recently to generate foot traffic at its unassuming Central Avenue location. “It’s definitely effective advertising,” said Michael Johnson, the cook and manager at the tiny barbecue joint. In an increasingly competitive marketplace, more companies are getting creative when it comes to advertising. From costumed wavers and “ad-wrapped” vehicles to bathroom stall signs, there’s no shortage of unique ways to get your company’s name in front of as many eyes as possible.

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