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Working through the holidays: Take advantage of the downtime (access required)

By Austin Light CHARLOTTE — As the holidays approach and business starts winding down for many, it can be tempting for business owners to turn the “Open” sign off and take time to relax. But Terry Cox, CEO and president of the Business Innovation & Growth Council, said the holiday slowdown is an opportune time for business and those who put their feet up could be missing out. “Everyone thinks everyone else isn’t doing anything, they’re all on vacation or something,” Cox said. “To tell you the truth, between the 15th and 31st might be the best time to reach some CEOs and clients.” Cox said that for business owners looking to make connections with potential clients, calling around the holidays might get them to the people at the top more quickly. “With people on vacation, you could be routed to someone you normally couldn’t get to, or you could get the owner or CEO directly,” she said. Matt McGlothlin, owner of Bitflip, a Web design company on West Morehead Street, said he plans to stay productive and use the slowdown to his advantage.

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