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Chamber Connections Multi-chamber memberships are up as businesses try to connect with clients (access required)

By Austin Light CHARLOTTE — With the line between city and suburb becoming increasingly blurred, many businesses find it advantageous to belong to chambers in both Charlotte and outlying areas. Some regional chambers are encouraging this form of “dual citizenship” through a discounted membership arrangement, but at least one organization is more leery. According to Keva Walton, senior vice president of member value at the Charlotte Chamber of Commerce, there are approximately 140 members that are also members of other chambers in the area, all for a variety of reasons. “I think the immediate benefit is very clear: Business doesn’t stop at a county line,” Walton said. “This way they have access to [Charlotte Chamber] benefits even if they’re outside of Charlotte.” According to Bill Russell, president of the Lake Norman Chamber, joining the Charlotte Chamber is a “great value” for area businesses looking to reach into the Charlotte market for clients. As the second largest chamber in the region with 1,150 members, the Lake Norman Chamber has the most members participating in the Charlotte Chamber multiple-chamber deal.

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