Home / Reporter's Column / Certified expert (access required)

Certified expert (access required)

By Austin Light I wrote a story a couple of weeks ago on social media “experts,” and it sparked quite a bit of debate on our blog. Before that, I wrote about Eco Carolinas, a company offering a green business certification, with no verification, and that too got people talking. Yes, there’s a point to this beyond patting myself on the back. The biggest takeaway from those articles was “Buyer beware: Self-proclaimed experts and shiny certifications aren’t always what they seem.” Anytime a new technology or industry starts to gain steam, you can be sure there will be “certifiers” looking to make money from making it official. Now, I don’t think all of those certifications are bad (having talked with Neil Swiacki of Eco Carolinas in person, I believe his heart is in the right place), but many of them are scams.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Scroll To Top
%d bloggers like this: