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‘Expert’ advice in question with some social media consultants
By Austin Light CHARLOTTE — When the economy slumps, the consultants come out to do business, according to Chuck Bamford, professor of entrepreneurship and strategy at Queens University’s McColl School of Business. “They’ll never tell you this, but a lot of them are just doing it until they get a full-time job again,” he said. With social media becoming as buzz-worthy as “green,” consultants and self-professed experts are popping up all over Charlotte to help clients demystify Twitter, Facebook and other social media tools. Corey Creed, president of Hippo Internet Marketing Training, is an active member of Charlotte’s social media scene. He estimates that of all the people offering social media consulting services, about two-thirds are legitimate. “Just being good at using social media is different than teaching a business how to use it,” Creed said. “You don’t hire someone that just uses it.”